How much should I pay for branding?
The brand is a company's "identity" or set of guidelines that keep written and visual materials consistent across all platforms. It is the company's uniform, which can be seen in all written copy. And it is a person people want to know. It sets the tone for everything you do. But when branding is clever, it becomes more than just a logo.
That thought is worth pondering. Let's begin by breaking it into its three main areas: visual, written, and strategic.
It is what people see. Web design includes logos, typography and image composition. These visual connections connect all the information you publish and allow people to quickly associate your brand with it.
It should be able to smile at people passing by and have enough substance to keep them coming back. Before any material related to your company is published or printed, it must be created in accordance with brand guidelines. Why? It is because without it, everything would be in isolation and without purpose.
Your brand's tone. Establish a friendly tone that reflects your business and use it consistently across all platforms. Communicating what you do in a way that is easy to understand and communicates your message, using a style that appeals to your audience, such as web copy, email content, article writing, brochure content. Your company's voice will be consistent in its language and tone. Your audience will feel more comfortable talking to you if you are familiar.
The brand voice is used to unify all marketing content, both online and printed. Everything associated with your company or produced by it should be instantly identifiable. This helps people to make quick connections between your content and their brand, and reminds them again.
Let's suppose you have your visual and written branding. But what do you do? It will be visible where and by whom? What are you hoping people will think about when they see your brand How do you achieve this? The strategy behind positioning is finding, targeting, and exposing your target audience to your brand. People will want to be part of your culture if they can relate to it and are able to engage with it. This is an important step in any branding process, but it's often forgotten. Your agency can't know the positioning of your brand if it doesn't understand it. Don't waste your money by skipping this step.
You should make sure that you fully understand the quote. It's not enough to have a simple logo designed. Take the time to understand what you need and what is being offered.
A company might claim they offer branding but only one or two types. It's worth checking the details of what you are being quoted.
We will assume that you are looking for the complete branding experience, including brand positioning, brand visuals, and brand tone. Prices for agencies vary depending on the size of the project, where it is located, and what scope it is. However, you can expect to pay between PS10,000 and PS45,000 for your brand.