No doublespeak, just straight talk.
Everyone hates trendy terms and misleading tangents. Expect conversation in a language you understand, so that everyone’s on the same page.
No juniors, just directors.
Expertise is essential, and it's not fun to pass that knowledge down to a team. You must be consistent and work closely with your directors throughout the project.
No withholding, just clarity.
Understand your project. Have opinions, develop ideas and be clear about every step; the more you understand your project, the more impactful it will be.
No dregs, just solutions.
Get exactly what your project needs, not what’s left on the shelf. Memorable marketing is personal, and that means nailing your brief, not adapting it to fit off-the-shelf concepts.